To dominate the luxury car market in our area of responsibility through, good service and customer care. To have a well trained and motivated team, embracing the highest standards of ethics and integrity. To ensure that the client's expectations are not only met but are exceeded.

Helderview BMW

Helderview BMW is a family owned and managed BMW Dealership situated in Somerset West/Strand.  The Dealership was acquired in February 2010 when the family decided to relocate from Gauteng after selling their interest in the successful Auto Alpina BMW Group in Boksburg and Springs.

Helderview understands the value of the Brand and the need to uphold the BMW promise of Sheer Driving Pleasure.  The Dealership has a forward-looking approach which is geared towards long-term success while meeting the requirements and expectations of all our business partners, customers, BMW, staff, suppliers and shareholders.

Sales – New BMW

Every new BMW offers the customer the perfect combination of trend-setting innovation, inspiring design and outstanding product credentials. After all, customers expect more: more individuality, more service, more experience. At Helderview we offer each customer a unique experience whether you are purchasing a 316 or a 750. To experience any of our vehicles contact one of our Sales Executives at the Dealership to arrange a test drive.

Sales – BMW Approved Used Cars

Every approved used car is sold with a minimum of 1year 25000km motorplan, a quality check and vehicle history check to ensure peace of mind when purchasing a used BMW.


Individual customer service is a decisive and long-term success factor making Aftersales absolutely crucial in safeguarding the sustainability and profitability of the Dealership.  Helderview is focussed on delivering a premium customer experience to ensure that not only long-term relationships are created but also friendships.  The Service Centre is equipped with the latest diagnostic equipment, including a state of the art 3D wheel aligner. 

All technicians are BMW trained, passionate and committed to BMW and rendering the best possible service.

A well stocked Parts Department ensures a reliable parts supply to not only the workshop, but also to repair shops and over the counter sales.

Approved Repair Centre

Whether it’s a minor scratch or major accident highly skilled staff at Helderview ARC are committed to providing quality service and repairs using state-of-the-art equipment for all accident, body and panel repairs. 

The ARC not only repairs BMW cars but also undertakes repairs to all makes of cars. 

Helderview ARC is only 1 of 3 BMW Approved Repair Centres in the Western Cape and has been the recipient of the ARC of the year for 2 of the last 3 years, 2010 and 2012. 

Finance and Insurance

Through BMW Financial Service, an Authorised Financial Service Provider and Registered Credit Provider, Helderview is able to provide advice and structure deals to suite individual circumstances.

Competitive finance and insurance rates are available on all vehicles and not limited to only BMWs, terms and conditions apply.

For any advice, assistance regarding BMW or if you would like a cup of coffee please call in at Helderview BMW.